đ About Architect This!
We write, we architect, we scream into the void. For tech folks whoâve demoâd under duress and lived to meme about it.
Architect This! is a weekly newsletter, Discord community, and increasingly unhinged ecosystem for Solutions Architects, Sales Engineers, Devs, and other tech folks who carry emotional infrastructure load for a living.
It started as a newsletter.
Then turned into a movement.
Then became cardio.
Now⌠itâs kind of a cult. But like, a productive one.
đ§ What We Do
We write blunt, sarcastic, brutally honest content about:
- Sales Engineering
- Solution Architecture
- Live demos gone wrong
- Scope creep survival
- Startup chaos
- âWhy does the product team hate me?â moments
Itâs part therapy, part storytelling, part âdid I just snort from laughing?â, and 100% powered by caffeine and technical trauma.
â Whoâs Behind This?
Ignacio Van Droogenbroeck
Argentinian, but Uruguay-based Solutions Architect / Sales Engineer / newsletter-writing escapee with 20+ years in the tech arena, including stints at places like Microsoft and InfluxData.
Now building pre-sales therapy content with rage, humor, and markdown.
When heâs not fixing a broken diagram or running from another scope bomb, heâs:
- Writing newsletters that hurt in the right way
- Building a Podcast where demos combust
- Running (literally) from meetings via our Strava club
- Whispering âhydrateâ into a Discord void
đ¤ How to Join the Chaos
- đ° Subscribe to the newsletter â every Monday, emotional damage delivered fresh
- đââď¸ Join the Strava club: We run from bad architecture
- đž Hop in Discord: Because Twitter doesnât scream back fast enough
Architect This! is for the ones who build what nobody scoped, fix what nobody understands, and still smile politely on Zoom.
Still here?
You scrolled past the sarcasm, the trauma, and the cardio.
Youâre one of us now.
Welcome to Architect This!
Hydrate. Subscribe. Run fast. Diagram faster.