5 Things Founders Get Wrong About Sales Engineers
Sales Engineers aren't feature tour guides. They're trust builders, crisis managers, and pre-sales therapists. Founders: here's what you're missing.
Ignacio Van Droogenbroeck
SE turned chaos architect. I fix what sales sold, explain what no one scoped, and write about it before the trauma evaporates. Architect This! is my therapy. Coffee is my co-founder.
